The Harder Farmer

Mike’s Harder Lemonade

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The clients said “we need to turn things up to 11.” Our latest work for Mike’s Harder Lemonade started a couple of years when we pitched an idea for a character by the name of “The Harder Farmer” with a perfectly simple campaign line: Harder Farmers Make Harder Lemonade.

Agency: WorkInProgress - Boulder, CO

:30 - Movie Trailer

:15s

:6s

Movie poster / POP display