MY JOURNEY
For over 16 years, I've had the privilege of working with some of the world’s top advertising agencies—including Crispin Porter+Bogusky, BBDO, FCB, Saatchi & Saatchi, and DDB—which has allowed me to collaborate with global brands, Fortune 500 companies, celebrities and professional athletes. I've produced impactful campaigns for Coca-Cola, McDonald’s, Amazon, Walmart, Domino’s, KitKat, and Under Armour. My experience spans building successful brands, launching new products, and creating advertising campaigns that deliver compelling, measurable results. I’m fluent in English and Spanish and have produced campaigns across the Americas, from Alaska to Montevideo, for both general and Hispanic markets in the U.S. and Canada.
In my most recent role as Creative Director of Art at WorkInProgress in Boulder, Colorado, I worked closely with the Chief Creative Officer and senior leadership to lead multiple accounts and manage creative department operations. My responsibilities spanned crafting presentations, pitching and selling concepts, overseeing productions, collaborating with internal teams and vendors, mentoring and developing creative talent, providing constructive feedback, and contributing to new business acquisition initiatives.
My work has been recognized by some of the most prestigious industry award shows including Cannes Lions Festival, Clio’s, D&AD, Communication Arts, DMA ECHO Award for Social Action, Effie Awards, One Show, Webby Awards, Andy’s, Addy’s, Mashie, and Obie awards. My campaigns have been featured in news and publications worldwide.
I graduated from the Academy of Art University with a Master’s in Fine Arts in Advertising, and also have a Bachelor of Science in Graphic Design. I’m currently based in Miami, Florida, where I continue to push the boundaries of my creativity as a freelance creative consultant for local, regional and international clients.
Resume
+ CREATIVE DIRECTOR
Freelance, Remote and On-site
2023 - Present
Key Clients: Noodles & Co, Snooze, Pfizer, United Nations Association of Boulder County, FCB Chicago, Fortnight Collective, Flowers By Eco, Sofia Flowers, Legacy Flowers, Lumenati Productions, Pivot Doors, La Pregonera and Huella Urbana.
⇨ Currently based in Miami, Florida, where I continue to push the boundaries of creativity as a freelance creative consultant for local, national and international clients.
• • • •
+ CREATIVE DIRECTOR
WorkInProgress, Boulder, Colorado
2019 – 2023
Key Clients: Amazon, Jimmy John’s, Mike’s Hard Lemonade, Domino’s, KitKat, Ad Council, T-Mobile, Nescafe, Colorado Native, Batch 19, Home Advisor, Hotwire and Capital One.
⇨ Facilitated explosive growth from 20 to +50 employees as integral member of new business team.
⇨ Led diverse creative teams and designers to conceptualize and execute creative campaigns across various mediums, presenting campaign ideas and concepts to stakeholders.
⇨ Reviewed and provided feedback on campaign strategies, ensuring alignment with brand ethos and messaging.
⇨ Championed professional development, guiding team members to leverage strengths and produce excellent work.
EXAMPLES:
► Jimmy John’s: Devised memorable name for new sandwich launch (“Little John”) and enlisted Lil Jon as spokesperson, recognized by AdAge as “The most obvious celeb endorsement of all time.”
► Mike’s Hard Lemonade: Contributed to Mike's Harder Half & Half and Mike's Hard Freeze launches. Created reactive advertising piece in <48 hours to swiftly capitalize on viral “cat lawyer” video, connecting MHL with a pop culture moment to drive relevancy; generated 80+ pieces of global press coverage and 4.1M earned media impressions.
► Domino’s: Worked on national Domino's Carside Delivery® 2-Minute Guarantee campaign, highlighting commitment to timely delivery and unleashing partnership with DraftKings to launch first-ever bet based on company performance.
► Seven-word Lessons: Launched educational campaign generating new seven-word lessons daily on digital billboards in high-density housing markets to support teachers and engage K-8 students during COVID.
• • • •
+ CREATIVE DIRECTOR
Freelance, Remote and On-site
2015 – 2019
Key Clients: McDonald’s, Walmart, Ryder, Jetsmarter, T-Mobile, BeIn Sports, Applebee’s, Canary, Carnival, Embraer, Five Gum, Orbit Gum, Groupon, Kohl’s, Krylon, Ocean Spray, Quaker, Verizon, and Wingstop.
⇨ Contracted by Barkley KC, Energy BBDO, CP+B, We Are Unlimited, The Community, SapientNitro, and WIP.
⇨ Fostered collaboration, working with creative and account-strategy teams to elicit insightful ad campaigns.
⇨ Integrated messaging strategies across online platforms, retail outlets, events, and other communication channels.
⇨ Coordinated with project managers to ensure realistic schedules and timely delivery, meeting all critical deadlines.
EXAMPLES:
► McDonald’s: Devised Big Mac’s 50th anniversary campaign (including Super Bowl spot) to halt declining sales and introduce 2 new sizes, yielding positive sales growth for iconic product.
► Walmart: Co-created award-winning “Greenlight a Vet” campaign, delivering +1b earned media impressions; main competitors adopted campaign after 3 successful years.
► Ryder: Liaised with CMO and VP of Advertising to create new brand platform; crafted advertising and marketing strategy for various verticals and new products.
• • • •
+ ASSOCIATE CREATIVE DIRECTOR
Crispin Porter + Bogusky, Boulder, CO / Miami, FL
2011 – 2015
Key Clients: Microsoft, Under Armour, Domino’s, Mission 22, Arby’s, American Express, Axe, Best Buy, Burger King, Coke Zero, Ekocycle, Fruit of the Loom, Jello, Old Navy, and Vitamin Water.
⇨ Advanced swiftly from intern to ACD, leading and empowering production teams comprised of Creative, Account, Strategy, Traffic, Media, and Business Affairs staff, championing high-quality creative and meaningful narratives.
⇨ Coached and mentored interns, providing constructive feedback to accelerate professional growth.
⇨ Conceptualized, creative directed, and produced innovative marketing, communication, and advertising campaigns, augmenting knowledge of advertising, social media, technology, and broadcast production.
⇨ Delivered persuasive and articulate presentations with vigor and clarity to senior leadership teams.
EXAMPLES:
► Mission 22: Creative directed a campaign that generated millions of media impressions for award-winning digital experience featuring David Guttenfelder’s photographs of homes where veterans committed suicide, which was picked up by Nat Geo, Time, BBC, etc. and inspired important conversations about veteran suicide.
► Under Armour: Helped transform Under Armour from football company to basketball giant able to compete against Nike. Contributed to launch of Spine new shoe technology featuring their roster of professional athletes.
► Domino’s: Collaborated with VP of Advertising and other stakeholders at Samsung, Twitter, and Ford to create $3m series of 6 celebrity-laced spots showcasing novel ways to order pizza (text, social, wifi-enabled buttons, TV, car, etc.), positioning Domino’s as “tech company that happens to sell pizza.”
► Arby’s: Creative directed and produced +30 commercials hijacking the conversation around “freshness.” Developed “Saucepocalypse” effort, setting pace for several moves solidifying Arby’s as social media marketing leader.
► Coke Zero: For their NCAA March Madness partnership, we launched two interactive games using early-stage augmented reality. Users played the games via webcam: spinning a basketball on their finger and a buzzer beater shooting game, with motions tracked for accuracy. These games were featured on major sites like ESPN, Yahoo and Bleacher Report.
Early Career Success
ADVERTISING UNDERGRADUATE INSTRUCTOR
Academy of Art University
ART DIRECTOR
Gyro International / Windmill Advertising
JR. ART DIRECTOR
Alma DDB SF / Verswyvel Advertising
GRAPHIC DESIGNER
SOS Graphics & Artemis Design Group - Art Institute of Ft. Lauderdale
Education & Credentials
MASTER OF FINE ARTS (MFA) – ADVERTISING & ART DIRECTION
Academy of Art University, San Francisco, CA
*One Show Club scholarship, Spring Show winner, Winter Show winner, Natl. ADDY Gold, Intl. Andy Awards Bronze
BACHELOR OF SCIENCE – GRAPHIC DESIGN
The Art Institute of Ft. Lauderdale, Ft. Lauderdale, FL
*magna cum laude, Best Portfolio winner, Logo Contest winner (Viva Gourmet, Stacole Fine Wines), HP Poster Contest winner
SOFTWARE SKILLS:
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premier, After Effects), Figma, Canva, Google Suite, Keynote, MS Office.
LANGUAGES:
English | Spanish
TOP AWARDS:
• Cannes Lions 2013 / Bronze / PR
• D&AD 2013 / Wood Pencil / Print
• Communication Arts 2013 / Award of excellence
• DMA ECHO Awards 2010 / Award for Social Action
Publications
• Communication Arts Magazine
• CMYK Magazine
• Creativity Magazine
• Natgeo.com
• Time.com
• FastCompany.com
• BBC News
• NPR