Little John

Jimmy John’s

• • • •

We helped named the sandwich. And when it was time to advertise it, we couldn't ignore the opportunity to make the name of the sandwich unforgettable with the help of a celeb. AdAge called it the most obvious celebrity endorsement in history, we don’t disagree.

Agency: WorkInProgress - Boulder, CO

:15 - Big Chain

:45 - Little John and Lil Jon

The comments came freaky fast. Some love from people online.

LJ Ad on Twitter.jpg

The client asked us to do a more heavy lifting food related spot. So we did this.