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I GOT WORD THAT THE TRANSFER WINDOW FOR A CREATIVE DIRECTOR POSITION JUST OPENED, SO HERE WE GO!
AT A GLANCE
Multicultural Creative Director with 16+years of experience in the creative industry. Skilled creative thinker and visual storyteller with a record of building successful brands, launching new products, and creating award-winning advertising campaigns for national and global brands that delivered compelling and measurable results. Fully proficient in English and Spanish, have produced campaigns in the US, Canada, México, Colombia, and Uruguay, for both general and Hispanic markets in the US. Based in Miami, Florida.
FUTBOL PASSION
I can confidently say that my love for the beautiful game runs deeper than a Brazilian player celebration dance after scoring a goal. While some folks flaunt their alma maters or shiny rides, I take pride in my 20-year pilgrimage to the world's greatest football competitions—four FIFA World Cups, UEFA Champions League, Premier League, La Liga “El Clásico”, Copa America, Conmebol Libertadores Final, European Qualifiers, MLS, Liga Mexicana, Liga Colombiana and Liga Profesional Argentina. When it comes to understanding football fashion trends, I hope my 160+ soccer jersey collection speaks for itself and earns your consideration.
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LEADERSHIP
I’d gladly wear the captain band to lead your creative team. I would start by creating an environment where I can mentor and inspire the designers and creatives, conduct reviews, and make sure we maintain a consistent brand identity. Think of me as the Leo Messi of brand design and strategy—leading the counterattack on all marketing and advertising projects—dribbling past challenges and delivering assists to create game-changing solutions with the highest standards, accuracy, and consistency across all platforms. But in life, like in football, I can’t do it alone. I can work independently, though collaboration is my mantra. I thrive on teamwork, joining forces and supporting the day-to-day requests of our internal teams, to keep our game plan sharp and our resources in check.
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MANAGEMENT
As your Creative Director, I’ll work across all disciplines to make sure we defend the crest and colors of the MLS brand. I'll ensure our team delivers results, safeguarding and respecting our brand guides and tone of voice for all the briefs that land at our feet. Picture me as the ultimate head coach, visualizing every play, leading the creative development process from campaign concepts to final execution, managing and overseeing our dynamic in-house design team. I’ll work closely with the Creative Operations Senior Director to streamline our process, establish clear guidelines, and deliver bold brand identities for new ventures and partnerships, ensuring we're always ahead of the competition and on the cutting edge of innovation.
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EXPERIENCE
Working for the league where the GOAT plays is no small feat. Throughout my career, I've scored numerous times, having honed my skills over 16+ years of working with some of the biggest advertising agencies in the country. I've had the privilege of working with elite athletes, celebrities, and several Fortune 500 companies. My extensive production experience enables me to tackle projects of all sizes and budgets, always ready to step up to the challenge. I'm a versatile creative, capable at playing across many disciplines. In my previous roles, I've taken on responsibilities such as leading design/advertising projects from concept to execution, crafting presentations, presenting and selling work, supervising productions in different countries, nurturing creatives through mentorship, and contributing to new business acquisition efforts. Just like an experienced midfielder, I can juggle multiple tasks, ensuring that each one is executed with speed, precision and flair.
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TITLES AND RECOGNITIONS
I graduated from the Academy of Art University San Francisco, California, with a Master’s Degree in fine arts in Advertising. I also hold a Bachelor of Science in Graphic Design. My work has been featured in news and publications worldwide and recognized in the most prestigious industry award shows including Cannes Lions Festival, Clio’s, D&AD, Communication Arts, DMA ECHO Award for Social Action, Effie Awards, One Show, Andy’s, Webby, Addy’s, Mashie, and Obie Awards,
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WHY AM I THE PERFECT MATCH FOR THIS ROLE?
Simple. I bring a winning blend of creativity, bilingual powers, and an undying love for the game. With me on your team, I'm confident we can make the Inter Miami CF a stuff of legends, more than it already is. Here’s my resume for a closer look at my winning stats.
Looking forward to joining forces and creating magic together. Thanks a million for considering my application.
With fútbol fever and a grin wider than Messi's goal-scoring streak,
Daniel can be reached at 303.246.4698 or hello@danielpradilla.com for interviews, collaborations, or to play pick up games.