Cat Lawyer

Mike’s Hard Lemonade

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20 years ago, Mike’s launched the tagline “A Hard Day Calls for a Hard Lemonade.” Fast forward to Feb 9th, 2021, when a Texas judge posted a video of Rod Ponton, a lawyer mistakenly using a cat video filter during a court hearing on Zoom, sparking internet frenzy. The video became an internet sensation and we saw an opportunity to bring back Mike’s tagline in an extremely timely, highly relevant manner. In less than 48 hours, we tracked down the ‘Cat Lawyer’, got him a 6-pack of Mike’s, filmed, edited, and posted a video in our social media channels.

Agency: WorkInProgress - Boulder, CO