Anyware

Domino’s

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We reinvented the way people order pizza with Domino’s Anyware campaign. Worked with Domino’s VP of Advertising and other business partners (Samsung, Twitter, Ford, etc.) in creating a $3 million series of 6 films with celebrities showcasing a new suite of ordering devices (text, Twitter, wifi-enabled buttons, TV, car, etc.) and solidifying Domino’s position as “a tech company that happens to sell pizza.”

Agency: Crispin Porter + Bogusky

Anthem spot

:15s

Daytona 500 winner, Joey Logano, orders with Ford Sync.

Richard Sherman uses Twitter...

Eva Longoria orders with her smart TV...

Jeopardy champion, Ken Jennings, thinks buttons are best...

TV star Sarah Hyland prefers pizza emoji ordering.

Results

Domino’s emoji ordering was one of most awarded tech innovations in 2015. The campaign received recognitions all over the world including, Titanium Grand Prix Cannes Lions, Grand Clio, Gold Reset Andy, Yellow & Wood Pencil D&AD, Bronze Pencil One Show, Webby Award and Mashie.